TikTok: Refresh your For You feed
Designed an algorithm transparency feature that regulators demanded—and users actually loved
Outcome: 85% user adoption, 81% positive press sentiment
Project: Algorithm transparency feature addressing regulatory pressure
Role: Lead content designer
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TikTok: Screen time dashboard
Designed a screen time dashboard that users wanted to check
Outcome: 12x increase in user engagement, 3.9x increase in adoption rate
Project: Screen time feature to help users understand their habits
Role: Lead content designer
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TikTok: Daily screen time
Designed a daily screen time feature that increased user adoption–through empowerment, not restriction
Outcome: 55% adoption increase for minors, 6.4x increase in daily active users
Project: Daily screen time feature helping users manage their usage
Role: Lead content designer
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Meta: Transparency Center
Designed a Transparency Center that explained complex policies to millions—by managing 45+ stakeholders across 50+ pages
Outcome: Launched the Transparency Center, positive press coverage, 50+ pages ensuring accuracy
Project: Public-facing hub explaining Meta's policies, enforcement, and data practices
Role: Lead content designer (managed final 6-month phase)
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