I took over the final six months of Meta's Transparency Center project, managing content design for a public-facing website that explained Meta's policies, enforcement practices, and data handling to users and external stakeholders. Leading reviews with 45+ people across legal, policy, comms, and product teams, I ensured content accuracy and UX quality for 50+ pages—resulting in positive press coverage from Forbes and Industry Leaders.
Users and external stakeholders—academics, activists, civil society groups, government regulators, journalists, and media watchdogs—wanted to understand what was happening across Meta's platforms, but the information was scattered and inaccessible.
The business stakes:
User trust: People needed to understand why Meta took action on content they posted
Stakeholder accountability: External groups needed a central source of truth for Meta's policies and enforcement data
Regulatory pressure: Governments demanded transparency into content moderation practices
The challenge: Create a permanent, evolving hub that explained complex policies in clear language while satisfying diverse stakeholder needs—from everyday users to policy experts.
Users: Clear explanations of what content is/isn't allowed and why Meta takes action
External stakeholders (academics, regulators, activists): Detailed policy documentation, enforcement data, and transparency reports
Internal teams: A sustainable, centralized way to share policy updates
What they all needed: One trusted source for understanding Meta's approach to safety, enforcement, and data practices.
My responsibilities:
Managed the final six months of this high-priority project, taking over for another content designer who initiated the work
Led content design for 50+ pages across policies, enforcement, features, oversight, and data
Organized and managed cross-functional reviews with 45+ stakeholders across legal, policy, comms, product, localization, and linguistics
Proactively identified and resolved localization issues to ensure global accessibility
Collaborated with a project manager, 2 product designers, 4 content designers, UX researcher, and internal/external engineering teams
Worked 100% remotely with an international team
The challenge: Ship a high-quality, accurate, globally accessible transparency hub with dozens of stakeholders and minimal oversight.
Stakeholder complexity: 45+ reviewers across legal, policy, comms, and product teams, each with different priorities and concerns.
Accuracy requirements: Every claim needed legal/policy team sign-off. One error could create regulatory or PR risk.
Localization challenges: Content needed to work across dozens of languages and cultural contexts, including right-to-left languages.
No single source of truth: Information was scattered across teams—I had to synthesize it into one coherent narrative.
Taking over a high-stakes project mid-flight, I developed a framework to ensure quality while moving fast:
1. Is the content and design clear to users and stakeholders?
Challenge: Complex policies needed to be understandable to both everyday users and policy experts.
My approach:
Investigated narrative flow, navigation, anchor links, and potential problems to reduce ambiguity
Created a 3-step framework visual (Image 6) explaining Meta's approach: "We collaborate... We build features... We enforce"
Designed section landing pages (Policies, Enforcement, Features, Oversight, Data) with clear descriptions
Result: Clear information architecture that guided users to the right content based on their needs.
2. Does the content and design easily localize?
Challenge: The Transparency Center needed to work globally, including for right-to-left languages.
My approach:
Worked with the localization team to identify UX issues (Image 5 mentions centering flow chart text for RTL languages and designing a "starting point")
Proactively flagged potential localization blockers before they became problems
Result: Global accessibility without last-minute redesigns.
3. Is the content and design accurate and tonally appropriate?
Challenge: 45+ stakeholders with competing priorities and tight deadlines.
My approach:
Created a review document outlining: reviewer, title/team, screens to review, expertise area, and deadline
This increased productivity, efficiency, and accountability
Used internal and external research to navigate concerns and mediate discussions when stakeholders disagreed
Ensured all voices were heard while keeping the project moving forward
Result: Shipped on time with full stakeholder alignment.
Increased transparency and legitimacy:
Launched the Transparency Center, providing users and external stakeholders with a single source of truth for Meta's policies, enforcement, and data practices.
Ensured content accuracy and UX quality for 50+ pages, leading the final phase of the project with minimal direction.
Positive press coverage:
"Facebook Launches Transparency Center, Shares Data On Content Removal" (Forbes)
"Facebook launches Transparency Center, reveals data on piracy and hate content" (Industry Leaders)
